‘I Really Needed This’ is a commercial spot to market the launch of the merch of the same name. So often, vices take the place of sustainable practices to maintain stable mental health. Alcohol. Drugs. Love. For some, their escape from reality is television shows. And some shows we return to comfort us more times than we can count.

This spot illuminates how numb our vices make us to the real world and sometimes we are okay to be blind to it.

This campaign accompanied the release of the merch of the same name