‘I Really Needed This’ is a commercial spot to market the launch of the merch of the same name. So often, vices take the place of sustainable practices to maintain stable mental health. Alcohol. Drugs. Love. For some, their escape from reality is television shows. And some shows we return to comfort us more times than we can count.
This spot illuminates how numb our vices make us to the real world and sometimes we are okay to be blind to it.
This campaign accompanied the release of the merch of the same name
‘I Really Needed This’
Services
Writing Direction Production Post-Production
Directed by
Cast
Julian Bell - Connor
Ore Adebo - Therapist
Crew
Written & Directed - Ade Dina
Producer - Pedro Rocha
Director of Photography - Nathan Navarrette
Production Design - Soumya Iyer
Music - Saxnt (Solomon Smith)
Sound Mixer - Jonah Garrett
Key Grip - Blaine Stricklin
Gaffer - Ethan White
Set PA - Fred Ewelike